Strategies for purpose-led business
79% of people are more loyal to purpose-led brands according to respondents in a 2018 Cone/Porter Novelli Purpose Study.
The Financial Times defines this purpose-driven model as ‘a business approach that contributes to sustainable development by delivering economic, social and environmental benefits for all stakeholders’.
If you’re here, you probably recognise that this is a better way to operate and you want to build a business that not only does no harm, but also strives to do good.
But at the same time, you’re not sure where to start or how to move forward in a way that makes sense for your business.
Great, you’re in the right place.
My mission is to help you balance purpose and profit to create a positive impact.
TRIPLE BOTTOM LINE STRATEGY
BALANCING PEOPLE, PLANET AND PROFIT
I believe that every business, regardless of size, is capable of making a positive impact.
I specialise in working with established small and medium sized service-based businesses that are looking to scale without losing sight of their mission and values.
In line with UN Sustainable Development Goals (SDGs), I will work with you to:
- Identify areas within your business that could be improved from an environmental or social perspective
- Highlight the no & low cost quick wins that will allow you to start making improvements straight away and build momentum
- Break longer terms goals into a manageable but effective action plan that aligns with your brand mission and values
- Communicate a clear & authentic message to your clients
- Create the building blocks for obtaining certifications like B Corporation or ISO 14001
The goal here is to ensure you embed sustainability and ethics into your every day operations and to help you communicate a confident and aligned sustainability message to your clients, employees and other stakeholders. Starting with an initial consultation, I will begin to get an insight into your business, including long term goals and motivations, to understand how best to support you on your sustainability journey.
Reducing your environmental impact can also help to save you money by reducing your utility bills, improving resource efficiencies and generating less waste.
Reduce your Carbon Footprint
Together we’ll create a strategy that helps you identify business activities that impact the environment and develop an effective, low-admin action plan to help you reduce that impact and achieve longer terms goals like carbon neutrality or setting science-based targets.
Boost Loyalty and Trust
A triple bottom line strategy focuses on people as well as planet and profit. Communicating your values will help you attract and retain clients and employees whose values align with yours.
Stand out from the Competition
64% of global consumers find brands that actively communicate their purpose more attractive according to a 2018 Accenture survey. Making sure you communicate your values is an integral part of any sustainability strategy.
Although environmental awareness has increased significantly over the past few years, defining sustainability can be complex, often making it difficult to differentiate between true environmental responsibility and ‘greenwashing’. At True Horizon, my mission is to simplify sustainability for businesses by helping you build a better business model that balances people, planet and profit to create positive impact.
BUILDING AN AUTHENTIC STRATEGY
I work closely with businesses to understand their ethos and to align environmental and social strategies with brand mission and values.
There is no one-size-fits-all solution, so my targeted and bespoke service is designed to develop effective strategies, starting with quick wins and working towards setting and achieving longer term environmental and social goals. There is no silver bullet when it comes to sustainability so continual improvement is key.
AN EXTENSION TO YOUR TEAM
I work as an extension to your team, providing my sustainability expertise to get under the skin of every part of your business. Engaging across the business is so important to ensure your overall strategy is authentic and aligned.
Your strategy needs to cover every area of your business so engagement across the business is at the core of what I do. This helps to ensure that any changes we implement suit the needs and objectives of employees, management and clients alike.
You can’t improve what you don’t measure. My goal is to create data-backed strategies that will allow you to measure progress and track improvements. Together we will create streamlined processes without the admin burden that will complement your business activities rather than sitting outside of them.
TAILORED STRATEGIES FOR SMEs
Working with large corporates, I realised that very little support is available to small and medium sized businesses when it comes to sustainability. However, SMEs are often asked to provide evidence of their environmental and social commitments as part of project bids or to become preferred suppliers. I founded True Horzion to support 99.9% of the UK business community that is made up of SMEs.
10+ YEARS IN SUSTAINABILITY
I’ve been working in sustainability for nearly 15 years both in the UK and abroad. I spent nearly 10 years of that supporting businesses in the finance industry build their CSR and ESG strategies before making the decision to use that knowledge to support SMEs balance purpose and profit.
"A fantastic company to work with and highly recommended. Always willing to share valuable information on becoming more sustainable."
Patrick Crosley - Director, Stanbury Chameleon
"Nancy worked with us to establish our company CSR policy and strategy. She offered clear and concise guidance and we are really pleased with the results."
Alec Smith - Director, Artisan Surveyors
"Nancy and I worked very closely on the implementation of environmental management systems to ISO 14001 for a variety of FTSE100 companies during our tenure at CBRE. I have no hesitation in recommending Nancy as she is very knowledgeable in environmental issues and has the distinct advantage of also being an engineer. She is world leading in her meticulous approach to environmental projects and I wish her every success with her business venture, which will no doubt thrive, as a result."
Paul Prendergast - Environmental Manager, Coats
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